On Wednesday, China's national bureau of statistics released its consumer data for the month of may, with fashion classes showing no vulgarity, especially cosmetics, to a three-year high.
In may, the Chinese cosmetic market recorded the highest growth rate of 12.9 % since July 2014 to 196 yuan ( " yuan" ). as a result of the 12.9 % increase in China's cosmetics market in may, June and July 2014, in fact, the performance in may was the best performance since January 2014, an increase of 14.1 % in December 2013.
Although many factors have boosted China's luxury market since the second half of 2016, the overall trend of the fashion consumer market is still slowing further, especially for the public beauty and clothing categories, but into 2017, the beauty market is showing signs of recovery, except for the luxury category of gold and silver jewelry.
In January - may 2017, the consumption of China's cosmetics market is 980 billion yuan, rising by 10.1 % annually, much higher than the overall 8.3 % growth in 2016.
The pick-up in the luxury goods market continues to be reflected in the category of gold and silver jewelry., the category recorded a two-digit growth of 9.6 % to $ 251 billion in may, and an overall increase of 8.2 % in January - may.
The growth rate of clothing category 1 - 5 % is slightly better than the overall 7.0 % growth in 2016., however, the performance of the garment retail market is increasing recently., once the deterioration in the second half of the year, the slowdown may still be large., the growth rate in may is 8.0 % to $ 1,159 billion., this is much slower than the 10.0 % increase in April., however, the double-digit growth in the Chinese apparel market in April is an occasional phenomenon and there is no continuous fundamental factor.
In may 2017, the total retail sales of consumer goods in China is 29459 billion yuan, an increase of 10.7 % in nominal terms over the same period ( the real increase of 9.5 % after deducting the price factor ). Among them, the retail sales of consumer goods exceeding the limit of $ hundred million billion, up by 9.2 %.
In January - may 2017, retail sales of consumer goods totaled 142561 billion yuan, up 10.3 % from a year earlier. Among them, the retail sales of consumer goods exceeding the limit of RMB 62689 billion yuan, up by 8.4 %.
January - may 2017, the national online retail sales of 24,663 billion yuan, up 32.5 % year - on - year. Among them, the online retail sales of physical goods amounted to 18,798 billion yuan, up 26.5 %, accounting for 13.2 % of the total retail sales of consumer goods; In the online retail sales of goods, food, clothing and the use of class goods increased by 21.5 %, 20.6 % and 29.2 %, respectively.
Xu lintao, a senior statistician at the national bureau of statistics, interpreted the total retail sales of consumer goods in may 2017, saying that the total retail sales of consumer goods increased 10.7 % year on year, up from the same period last month. In January - may, the total retail sales of consumer goods increased 10.3 % year - on - year, increasing by 0.1 percentage points over the same period in January - April. Judging from the ring comparison, after the adjustment of the season, the total retail consumer goods retail in may increased 0.86 %, the rate of increase was 0.07 percentage point increase than in April.
Online commodity retailing continues to grow rapidly. In January - may, online retail sales of the national physical goods network grew 26.5 % year - on - year, up 0.6 percentage points from January - April, up from 16.2 percentage points higher than the total retail sales of consumer goods in the same period; The share of the total retail sales of consumer goods was 13.2 %, up 0.3 percentage points from January - April, 1.9 percentage points higher than the same period last year.
Lintao said that some of the consumption upgrades related to goods growth faster. In may, the number of sports entertainment, household appliances and cosmetics were increased by 11.4 %, 13.6 % and 12.9 % respectively, which was 2.8, 3.4 and 5.2 percentage points higher than last month.