Another upstream entry into the baby market. Recently, the local material company Haixing material company disclosed that, in cooperation with domestic well-known mother and child platform, will enter the children's products market. However, Anta, xtep, 361 degrees, Semir and other shoe clothing companies are actively in the field of children, making baby market increasingly become the breakthrough of traditional enterprises.
Another fabric enterprise began to lay out
The hoi hing material technology co., ltd recently attracted the attention of the industry. Relying on the global 500 DuPont research and development of " PLAY" series products, the company entered the home and baby supplies, and other areas of footwear.
It is understood that recently, the United States DuPont, Haixing and good children to achieve a strategic cooperation, will be non - toxic, tasteless, breathable, comfortable, flexible, safe and environmental protection of sorona bullet, used in the production of baby carriages, beds and other products, to create a reassuring children products for the majority of parents. " this is another new area for us. After the shoe clothing, home, Haixing board chairman Huang ou yangwen put his eyes on the baby product market after the let go policy.
In fact, the consumption scale of children's wear in China has been expanding in recent years, and maintained a high growth rate. According to the report of the institute of industry and commerce, the market of children's wear in China has reached 1372 billion yuan in 2015, the growth rate is 8 %, and the market size of children's children's wear market will exceed 1500 billion yuan in 2017, and the children's wear market has become a new growth area in the development of the clothing industry.
Not only that, the clothing industry veteran observers also said, with the " second child policy" open, many sports brands also in the preemption machine to pioneer children market, research and development of children's products, including xtep children, 361 degrees, Anta children and so on.
From clothing crossover to children's education
And Haixing materials to turn to children's supplies, after the domestic well-known enterprises Semir clothing and mosaic culture, etc. extended into the field of children's education. It is reported that legg mason culture in 2014 to invest 4,200 yuan in Tianjin kumi, thereby holding a 40.1 % stake in Tianjin kumi. Tianjin kumi main operating children animation video platform, providing animation, children songs, children's play, parenting quality children's content and other children related services. Subsequently, legg mason culture launched the mobile end child care software app, including performance repertoire, scenic spots, learning puzzle, parent-child tourism, and so on.
Semir clothing entered the market of children's education and training in 2014, further will the company to create a one-stop service platform for children. It is understood that the current Children's wear income of children's clothing account for Semir clothing sales of 40 %. Whether Semir clothing or mosaic culture, want to realize the synergy between education and clothing.
The data show that the number of children under the age of 14 in China has 220 million, accounting for 16.6 % of the total population, with the " second child policy" landing and " 80" parents become consumer, consumer's pursuit of infant clothing quality and other supplies, the industry enters the growth stage from low-end to high-end consumption transfer.